QR Codes: The Who, Why and Where

New statistics show the growing opportunities for using QR codes for marketing

We’ve had a lot of interest in our previous posts on using QR codes for marketing which shows their potential, but I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working fantastically well for QR code vendors and brands and they’re keeping it close to their chests or they’re embarrassed.

A recent report by Comscore, helps with answering the response rate question and also gives an idea of the level of adoption amongst different demographics together with interesting data on how QR codes are being used, hence the title of this post.