14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011

Newspapers/Magazines and Product Packaging Most Likely Source of QR Code

QR Code Users Most Likely to Scan Code while at Home or Store

RESTON, VA, August 12, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device. The study found that a mobile user that scanned a QR code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”

Demographic Profile of a QR Code User

A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience.

More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

Demographic Profile QR Code* Scanning Audience
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens
QR Code Audience (000) % of QR Code Audience Index**
Total Audience: 13+ yrs old 14,452 100.0% 100
Gender:
Male 8,743 60.5% 125
Female 5,709 39.5% 76
Age:
Age: 13-17 1,076 7.4% 108
Age: 18-24 2,402 16.6% 136
Age: 25-34 5,317 36.8% 211
Age: 35-44 2,827 19.6% 117
Age: 45-54 1,798 12.4% 68
Age: 55-64 594 4.1% 28
Age: 65+ 437 3.0% 22
Income:
Income: <$25k 1,193 8.3% 54
Income: $25k to <$50k 2,597 18.0% 79
Income: $50k to <$75k 2,756 19.1% 96
Income: $75k to <$100k 2,689 18.6% 125
Income: $100k+ 5,217 36.1% 13

*The set of questions asked specifically whether respondents had used their mobile phone to scan a 2D/QR code and an image of such a code was provide so there would not be confusion with 1D/UPC codes.
**Index = % of QR Code Scanners/% of total mobile users X 100, Index of 100 indicates average representation

Source and Location of QR Code Scanned

Analysis of the source and location of QR code scanning revealed further insights into how consumers are interacting with this marketing tool. The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of QR code scanning for 35.3 percent of the audience, while 27.4 percent scanned a code from a website on a PC and 23.5 percent scanned codes from a poster/flyer/kiosk.

Source of Scanned QR Code*
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens
QR Code Audience (000) % of QR Code Audience**
Total Audience: Scanned QR code with mobile phone 14,452 100.0%
Printed magazine or newspaper 7,138 49.4%
Product packaging 5,101 35.3%
Website on PC 3,957 27.4%
Poster or flyer or kiosk 3,393 23.5%
Business card or brochure 1,940 13.4%
Storefront 1,850 12.8%
TV 1,693 11.7%

*The set of questions asked specifically whether respondents had used their mobile phone to scan a 2D/QR code and an image of such a code was provide so there would not be confusion with 1D/UPC codes.
**Percentages will not sum to 100% as respondents may select more than one source of QR code scanned

Among mobile users who scanned a QR code on their mobile devices in June, 58.0 percent did so from their home, while 39.4 percent did so from a retail store and 24.5 percent did so from a grocery store. Nearly 20 percent scanned a QR code while at work, while 12.6 percent did so outside or on public transit and 7.6 percent did so while in a restaurant.

For additional insights into QR Code usage in Europe, please visit the comScore Data Mine.

Location When Scanning QR Code*
June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens
QR Code Audience (000) % of QR Code Audience**
Total Audience: Scanned QR code with mobile phone 14,452 100.0%
At home 8,382 58.0%
Retail store 5,688 39.4%
Grocery store 3,546 24.5%
At work 2,844 19.7%
Outside or on public transit 1,827 12.6%
Restaurant 1,095 7.6%

*The set of questions asked specifically whether respondents had used their mobile phone to scan a 2D/QR code and an image of such a code was provide so there would not be confusion with 1D/UPC codes.
**Percentages will not sum to 100% as respondents may select more than one location when QR code scanned

Bron: www.comscore.com

64 Awesome Facebook Marketing Techniques

The deadliest sin of Facebook marketing is being boring. To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Otherwise, brands’ efforts are largely ignored or used by fans to score free stuff.

What’s the secret to marketing campaigns that garner results? Combine strategies that incorporate Facebook’s viral features.

How? Use this infographic, listing 64 marketing techniques in eight Facebook feature categories. Randomly select one marketing tactic from each category, and combine them for an innovative marketing campaign. 64 Facebook Marketing Strategies by Maria Peagler SocialMediaOnlineClasses.com

For example, I randomly selected these marketing strategies from each category:

  1. Fans: Ask fans to share
  2. Events: Host a scavenger hunt
  3. Contests: Crowdsource fan content (photos)
  4. Share: Give away a prize
  5. Ongoing: Hold a photo contest
  6. Collaboration: Integrate with other sites (your own or colleagues’)
  7. QR Codes: Use QR code to link to scavenger hunt clues, locations, and a map
  8. Ads: Create ad to promote the contest

Combine all these for a scavenger hunt campaign: use QR codes to post clues for mobile devices, link to a Google map and locations, integrate the campaign on your blog, Twitter, and LinkedIn, ask fans to submit photos of the sites on the scavenger hunt, and do an ad promoting it. Let fans select the winner by voting, a hugely successful Facebook technique, as contest participants ask their friends to vote by visiting your page.

That’s just one example. Theoretically, it’s possible to create over four  million different campaigns; obviously you won’t need that many, but you can be assured you won’t be offering the same contest your competitor did last week.

Make this work for your brand: You don’t have to use each category and if a particular technique doesn’t fit your business, substitute another. You’ll generate some of the most innovative Facebook marketing in your industry.

What strategy combinations would you use to promote your brand on Facebook?

Guest writer Maria Peagler is the founder of SocialMediaOnlineClasses.com.

Van koelkast aan je oor tot de wereld in je hand

Begin jaren negentig was je een hele bink met je baksteen met antenne. Veel deed je er trouwens niet mee: een minuut bellen was duurder dan een klaparmband en áls je dan iemand aan de lijn kreeg, kon je ‘m amper verstaan. Dat is nu wel anders. Nu vertelt je slick vormgegeven mobieltje je waar al je vrienden zijn, wat er gebeurt in de wereld, hoe veel geld je nog hebt, waar je de bananen bij je buurtsuper vindt en of het ooit nog wat gaat worden met je geheime liefde. D’r is dus heel wat veranderd…

Social Media: contact, fun en informatie

Social Media: contact, fun en informatie

In de afgelopen jaren heb ik waarschijnlijk meer dan 1.000 artikelen over social media gelezen. De meeste daarvan gingen over de vraag hoe je deze media als bedrijf kunt inzetten. Of over de groei van netwerk x of platform y. Minder aandacht is er voor de vraag waarom mensen social media gebruiken. In het 3e deel van de serie social media 101 een poging tot een antwoord.

Bron: Frankwatching

Het landschap van de social media: een classificatie

Het landschap van de social media: een classificatie

In het eerste deel van de reeks social media 101 hebben we de kenmerken van social media onder de loep genomen. Vandaag deel 2, dat ingaat op de vraag hoe we de diverse social media kunnen onderverdelen. Niet met een wetenschappelijk oogmerk, maar uitgaande van een praktische indeling waar je als marketeer iets mee kunt.

Bron: Frankwatching

2012 – the year of 3D printing?

It seems like I’ve been talking to people about 3D printing for ages, but it seems like momentum is really gathering for it at the moment as it starts to reach a wider audience, and with the news Makerbot Industries has just secured $10 million of funding.

Frustratingly, and out of character for me, I can’t find a blog post noting when I initially heard about it, although it must have been around 2009, as that was when the initial press reports started appearing, and I do remember being familiar with it before I read the awesome Makers by Cory Doctorow, which I then bought for my dad as a far more inspiring and clearer explanation of the possibilities than I could manage. And in addition to promising myself a Makerbot and Arduino board by the end of the year back in January, I’ve mentioned it to a lot of people over the last few years. In fact, my stock answer when people ask me for any tech prediction or investment tips has been ’3D printing and robotics’. The use of robots is delivering disruption in everything from bomb disposal to warehouse management, and 3D printing is going to have a more immediate impact on manufacturing in the very near future.

And as recently as this afternoon, I was reminded of one of Clarke’s laws – ‘Any sufficiently advanced technology is indistinguishable from magic’, as I showed some very digitally savvy and clever people some Youtube videos to explain 3D printing and left them amazed.

One of the best examples is this video showing the manufacture of a wrench (or adjustable spanner in the UK) simply by scanning it in 3D and pressing ‘print’.

And the possibilities are amazing – already people are creating full sized replica motorcycles, working planes, guitars, sculptures, complex gear mechanisms, and a huge range of protyping applications which aren’t even being publicised, although this promo video for a printer gives some idea of the breadth of the options:

And of course, there’s Makerbot’s products, which can be purchased for under £1000 and then sit next to my home PC churning stuff out, before I can progress to the larger models:

Why is 3D Printing about to hit?

A few things seem to be heading towards the perfect 3D printing storm. Early adopters are already talking a lot about the opportunities, including many people I have a lot of time and respect for. The mainstream media are starting to pick up on it again, and explain it in a way which fascinates people. And when you think about the range of promotional merchandise which could be produced, for example, it’s easy to see that a company could actually save a fair amount of money by running their own 3D printer rather than using foreign labour and a intermediary company.

There’s also the financial situation for most people, and times of austerity often lead people to invest in better longterm products and solutions, including buying better quality products which will last, and looking for ways to fix and improve things rather than replacing them. Give me a way to replace all the broken parts of toys in the house, or various gadget parts, and I’ll soon have recovered the purchase price.

Then you’ve got the fact that you can already print 3D chocolate creations – bang goes the chocolatier industry – and Cornell University have already been looking at ways to produce all types of food from basic ‘food inks’, and even human organs and body parts.

It’s hard to imagine how many industries and businesses will be affected, and how quickly the disruption will take place, given the real world implications are far more immediate than even the digital disruption of the internet has managed. There are plenty of people who resisted going online, or didn’t see the benefits – show them a quick, cheap and easy hip replacement that works and has no waiting time and they can see why it’s worth it straight away!

The biggest challenge to 3D printing:

The only challenge to 3D Printing will be the bane of all disruptive digital technology – copyright. Both Makerbot and Fab@Home are open-source projects, and I have no doubt that any attempt to block access to the technology and raw materials of 3D printing will be immediately worked around.

The biggest problem will be whether existing industries can do anything to initiate copyright law not only for replacement parts for their specific products, but also newer ideas. And they’ve got a huge incentive – take motorcycle production, for example, where a £10,000 motorcycle built entirely from new spare parts would cost over £50,000.

3d printing will disrupt the world in the next 12 months

MIT are printing solar cells on pieces of paper, Enrico Dini can print buildings from dust, and the first human vein has already been created with 3d printing.

It’s almost impossible to envisage all the opportunities and implications of what this will bring – and if you’re looking for the easiest and cheapest ways to access the technology, there are already companies like Shapeways that will create whatever you’re able to upload. But although I did once wonder about opportunities for a similar business, it’s really a gateway company as the cost of owning your own production continues to fall to the point where your garden shed is a mini-fabrication facility for anything from paper models to human organs. And considering the cost of a Makerbot Thing-o-Matic is already down to $1299, it’ll be interesting to see how their new investment could lead to even further price reductions in the short term. That’s just from economies of scale etc with the existing technology, and not even accounting for the inevitable improvements in how 3D printers are actually made. Self-replication isn’t exactly unimaginable.

I don’t often gamble on making predictions for something as radically unpredictable as technology and the impact it will have on the world around us, but 3D Printing for me is beyond the introduction of the smartphone, and rivals both the internet, and even the invention of the computer. The question isn’t if it will be the most radical change since the industrial revolution – the only question is when…

WNF: succesvolle media case in 7 stappen

WNF: succesvolle media case in 7 stappen

WNF’s communicatie richt zich op dialoog, transparantie, verbinden en activering. De organisatie wil zich verbinden met zijn achterban, en deze motiveren en activeren tot natuurbescherming. Een van de succesvolle social media cases van het Wereld Natuur Fonds Nederland is de WNF-fotografencommunity op Zoom.nl. In dit artikel beschrijven we de 7 praktische stappen naar een levendige en zinvolle community.

20 tips voor een hogere conversie op productpagina's

20 tips voor een hogere conversie op productpagina’s

Als webwinkelier is het jouw doel om websitebezoekers telkens te verleiden om de volgende stap in de verkooptrechter te laten bereiken. Dat verleiden begint al op de homepage en eindigt op de pagina ‘bedankt voor uw aankoop’. Vaak nemen websitebezoekers op de productdetailpagina de definitieve beslissing om het product te kopen. Deze pagina is dus erg belangrijk en vraagt dus extra aandacht van jou als webwinkelier. De websitebezoeker is immers nog maar 1 stap verwijderd van het winkelmandje. In dit artikel 20 tips om de conversie op jouw productpagina te verhogen.